When it comes to movie marketing, Avengers: Endgame has been able to play by its own rules. Truly, this is a sequel that the studio could have chosen to NOT market, and the same amount of tickets likely would have been sold. And yet, Disney and Marvel released two full trailers, and a Super Bowl spot, giving fans a look at specific footage from the upcoming blockbuster.
Every frame of what was shown in those Avengers: Endgame trailers has been analyzed by the amateur detectives located in the Marvel Studios fan base. Black Widows hair, Tony Starks locations, and Captain Americas facial hair has been scrutinized. Then there are the major reveals, like Hawkeye turning into Ronin, or Scott Lang being outside of the Quantum Realm.
With Avengers: Endgame tickets going on sale, we were able to interview Anthony Russo about the upcoming Marvel blockbuster, and I asked him specifically how they choose what to show in a teaser or trailer, knowing that theres so much left to protect. Russo told us:
We drew from a very small section of the movie. We want it to be very confined. We know how savvy the fans are. We appreciate that there are so many people out there who spend time watching these movies multiple times, thinking about all the places the narratives can go. We just don't want to tip or spoil anything for anybody coming into the theater. We want to keep that experience as fresh and exciting and surprising as possible. So yeah, we're just very careful. That being said, Disney marketing is very, very, very effective, and they're very sophisticated in their process and we trust them a lot. And so they helped guide us in terms of how much we should be putting out. They always leaned on the side of putting out more. We always leaned on the side of putting out less. But we tried to find a good, happy medium.
Thats fascinating to learn that it is Joe and Anthony Russo who are the driving force behind the decision to not show footage in the trailers. Perhaps they also realize that, due to the cliffhanger nature of Avengers: Infinity War and the success of the Marvel Studios movies, in general very little has to be done in advance to sell Avengers: Endgame. Announce the release date, and Marvel fans will flock.
But its also that rabid passion and enthusiastic dedication to these stories that has the Russos being protective of what they show in the teasers and trailers. Because, as Anthony Russo states, fans will pore over every provided frame and the brothers wouldnt have it any other way. He tells us:
We love that! Part of our thrill as filmmakers working with these stories is that we were fans once, before we became filmmakers. We love participating in these stories ourselves as fans. So the fact that others are doing that? You know, we've always loved active viewers. Thats the viewer weve always strived to engage with. Whether it be in our early indie film work, in our television work, or now in our Marvel work. We're always looking to engage audiences who are passionate like that.
That approach has helped Joe and Anthony Russo make, arguably, the three most memorable movies in the MCU, in Infinity War, Civil War and The Winter Soldier. Their fandom shines through in their storytelling, and their love for these characters can be felt in the fabric of their movies. Its why we eagerly anticipate the arrival of Avengers: Endgame, which opens everywhere on April 26.
Tickets are on sale now, so get them while they last.
Jason Momoa is having the best time playing Aquaman, whether that be talking to reporters about the movie or having a blast at the premieres for the latest DC movie. It's pretty clear he's living
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Arriving next year. John Wick's third movie arrives this Eid and while it's the character's last movie, it looks like it will continue its adventures as a video game scheduled to arrive next year and it's being described as an 'action-oriented strategy game'.
John Wick: video game adaptation in the works - Kung-fu
Ocean's 8 was the clear winner at the box office this weekend, setting a new all-time high for the franchise in the process. Back in 2001, Steven Soderbergh remade the heist film Ocean's Eleven, and it ended up spawning one of the more successful film trilogies of the 21st century.
'Ocean's 8's' $41.5 million opening weekend is the franchise
In 2017, Disney made an announcement that immediately sent shock waves through the entertainment industry. Well OK, they made a couple of those types of announcements in 2017, but the particular announcement we'll explore here was the one about a new Disney Streaming service, similar to Netflix, which we now know will be called "Disney+."
No, Hate for "Star Wars: The Last Jedi" Is Not the Fault of Russian Trolls As Study Claims, It's Just a Garbage Movie. Posted at 3:00 pm on October 2, 2018 by Brandon Morse
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Incredibles 2 director Brad Bird talks sequels and live action vs. animation. The Ratatouille and Tomorrowland director also explains why he doesn't believe Will Smith's Hancock I see a lot of
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The Conjuring Universe spin-offs - The Nun New Line Cinema First appearing in The Conjuring 2 , The Nun, aka the demon Valak , is a simple but effective monster who stalked cinemas in its own
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Happy Death Day 2U is a follow-up to the highly enjoyable Happy Death Day, but if you haven't seen that film or weren't a fan of it, to begin with, I can't recommend this movie to you.
"MISSION: IMPOSSIBLE - FALLOUT" finds Ethan Hunt (Tom Cruise - "Top Gun," "American Made," "The Mummy") and his IMF team (Alec Baldwin - "Saturday Night Live," "The Boss
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